Last night, the Giants and Cowboys battled it out on the gridiron in a Sunday Night Football thriller. But before fans took their seats to watch the game, many of them joined country music artist Rodney Atkins, former NFL star Warrick Dunn and Crown Royal to help honor and provide some much-needed support for our nation’s heroes.
Atkins, Dunn and adult football fans joined forces to stuff special camo-themed care packages to be sent to Texas servicemen and women serving overseas this holiday season. And for every bag stuffed, Crown Royal pledged to donate $10 to The Texas Wildfire Relief Fund, a non-profit organization committed to generating awareness and garnering support for Texas volunteer firefighters.
Thanks to the help of Atkins, Dunn and a huge crowd of Cowboys and Giants fans, Crown Royal will be sending 1,000 care packages to Dallas troops overseas and made a resulting $10,000 donation to the Texas Wildfire Relief Fund. And as a tribute to more than 50 firefighters who were on-site from local fire stations across the Dallas-Ft. Worth area, Rodney played a special free concert to celebrate the community’s support for their hard work and sacrifice.
The event was part of the Crown Royal Heroes Project—an on-going commitment from the whisky brand to recognize, honor and give back to America’s finest, including police officers, fire fighters, military personnel and more.
CountryMusicRocks caught up with Rodney last week and we chatted with him about this event as well as giving back, click HERE to read.
Those who weren’t able to make the event can still make a difference by visiting Facebook.com/CrownRoyal to send personalized messages to our soldiers overseas, or TexasWildfireRelief.org to learn more about how to support Texas volunteer firefighters year-round.