The Recording Academy and MasterCard Worldwide will host the fourth installment of GRAMMY Artists Revealed presented by MasterCard, featuring two-time GRAMMY winner Darius Rucker on December 13 at the Highline Ballroom in New York.
The event is part of a series created by The Recording Academy in partnership with MasterCard Worldwide to celebrate musical excellence and diversity throughout the year. GRAMMY Artists Revealed provides music fans with a unique opportunity to see artists perform in an intimate storytelling format.
“As a two-time GRAMMY winner, Darius Rucker is an extremely versatile musician and songwriter who has made important strides across a variety of musical genres,” said Neil Portnow, President/CEO of The Recording Academy. “We are pleased to have him join us and share his story for the fourth installment of the GRAMMY Artists Revealed series.”
“I am honored The Recording Academy asked me to ‘reveal’ my musical journey through such a unique and personal performance,” said Rucker. “The prestige of winning GRAMMY Awards has opened many doors for me, and I look forward to sharing the experiences that have led me to where I am today — from rock band frontman to country solo artist and the GRAMMY Awards along the way.”
As part of MasterCard Priceless New York, MasterCard will be holding a sweepstakes at facebook.com/mastercard every day from Nov. 30 – Dec. 7, and 10 lucky cardholders will win tickets to the Dec. 13 concert just for registering for Priceless New York. Registrants will also be entered for a chance to win the grand-prize trip for two to Los Angeles to attend the 54th Annual GRAMMY Awards on Feb. 12, 2012.
“We are pleased to offer our cardholders the rare opportunity to see one of music’s most versatile singer/songwriters in an intimate setting,” said Cheryl Guerin, group head, U.S. marketing, MasterCard Worldwide. “Partnering with The Recording Academy on the GRAMMY Artists Revealed program supports our commitment of providing unique and exclusive experiences in priceless cities like New York.”
Rucker began his career as frontman of the popular pop/blues-rock band Hootie & The Blowfish. The band gained international prestige after the release of their 1994 album, Cracked Rear View, which earned them two GRAMMY Awards for Best New Artist and Best Pop Performance By A Duo Or Group With Vocal at the 38th Annual GRAMMY Awards. Growing up in Charleston, S.C., and later attending the University of South Carolina, Rucker found his early musical roots in a variety of artists such as Otis Redding and Radney Foster, which later inspired his solo efforts in both the R&B and country genres.
Following his switch to country in 2008, his breakout single “Don’t Think I Don’t Think About It” from the album Learn To Live earned him a spot at the top of Billboard’s Country Songs chart. Rucker released two additional No. 1 singles from the same album, making him the first country artist to top the chart with their first three singles since 1992. In addition to two GRAMMY Awards, Rucker has earned multiple awards in the country genre, including the Country Music Association’s New Artist of the Year award in 2009. Rucker is currently on tour, following the release of his sophomore country album, Charleston, SC 1966.