Chevrolet, the official ride of Country Music, is joining forces with the Country Music Association (CMA) to shine a light on music education by partnering with Keep the Music Playing, CMA’s music education initiative.

To kick off their two-year commitment to Keep the Music Playing, Chevy has donated a 2012 Camaro convertible which will be auctioned off to benefit the program. The hood of the Camaro will be autographed by the celebrities that walk the Red Carpet prior to “The 45th Annual CMA Awards.” 

CMA Awards co-host Brad Paisley will be the first artist to sign the hood when he performs live on ABC’s “Good Morning America” on Tuesday, Nov. 8 from the Bridgestone Arena Plaza in Nashville.

The partnership announcement will also be included in “The 45th Annual CMA Awards,” airing Wednesday, Nov. 9 on the ABC Television Network as Paisley helps demonstrate the importance of music education by introducing Mignon Grabois and Charley Woods, students from Nashville School of the Arts. The segment will emphasize Chevy’s involvement with the program as these talented young musicians make their national television debut.  

“Chevy is proud to support Keep the Music Playing” said Philip Caruso, Chevrolet National Promotions Manager. “Since 1911, Chevy has inspired musicians and artists worldwide. We are pleased to share our passion for music and foster the dreams of young, passionate musicians.”

“Chevy has always been a great partner to CMA,” said Steve Moore, CMA Chief Executive Officer. “To have them join us in raising funds for music education through Keep the Music Playing proves how committed they are to our artists and the programs that are important to them and to our community.”

Studies show students who participate in the arts are more likely to graduate. Metro’s performing arts students have a 98 percent graduation rate compared to 78 percent for the general population. Chevy, recognizing the importance of music education in keeping kids in school, felt compelled to join CMA in furthering this initiative with a national platform on the CMA Awards.

“Keep the Music Playing is so important, not only to CMA, but also to the great artists who perform at the CMA Music Festival for free so that we can donate to this cause,” said Sheri Warnke, CMA Vice President of Strategic Partnerships. “I’m really excited that Chevy has decided to partner with us so we can take this program to the next level.”

With the support of the iconic automaker, Keep the Music Playing will be able to further its reach with awareness of the program through Chevy’s social media properties as well as on Chevy.com, instrument drives in various markets, and inclusion in Chevy’s owner E-Newsletters.

When the Keep the Music Playing began in 2006, it had been more than 30 years since new instruments had been purchased for Metro Nashville Public Schools. Children were turned away from music programs because there weren’t enough instruments. In other cases, four to five students would share a single trombone. The instruments in the program where held together with duct tape by band directors since funding for necessary repairs was non-existent. To date, through the generosity of the Country artist community, CMA has been able to donate $4.7 million to purchase more than 4,000 instruments.

One reply on “Chevrolet Joins With CMA To ‘Keep The Music Playing’”

  1. Watched the CMA Awards and saw the Keep the Music Playing Program by Chevrolet. I am the School Food Service Administrator over our Child Nutrition Program at Lumberton Public Schools. We are a small Consolidated school in Mississippi that service two counties Lamar and Pearl River. Our students have a poverty level in our district of 94.38%. We have 677 students in K-12 in a one campus setting. Ms Mary Ida Ellis has taught Strings sinse 2000 with donated instruments and fund raisers to support her program. She has 4th graders thru 12th graders. The students play at Weddings, churches, funerals, partys, street events and have been featured in the Hattiesburg American Newspaperand on WDAM TV. Ms Ellis is from a long line of Country Music Legends from our Area. She plays and teaches piano, violin, chello, other strings I don’t know the name of, guitar and who knows what. She has practice before school, during school and after school. She is also a K-6 Music teacher. She is also fund raising for her program daily weekly. You must really REALLY Hear her Strings, they will bring tears to your eyes. Please, Please, Please Check out this program and this wonderful lady. She is a blessing to all who meet her and to the children of this community and her 30 stings students. Ms Ellis is a Native of Piston Ridge Community back where the Owens Boys played music at the Ballerine Club not far from her home back in the 40’s and 50’s. Ms Mary Ida Ellis states that “The children inspire me, I get so excited when they put that fiddle in their hand and discover they can make music. I see that twinkle in their eye, it is incredible.” Two of her 10th graders gave a virtuoso performance of an irish tune called “The Butterfly” on violin followed by 7th grader on cello it was beautiful and I don’t know beans about music. She has a 10th grade football player as part of of strings IT IS GREAT. She also offers a $1000 scholarship for seniors who complete this program. Ms Ellis tells her students “INSTRUMENTS CAN HELP MAKE YOUR DREAMS COME TRUE!” Please make mine come true help my friend Ms Ellis, my office happens to be next door to her classroom and I feel like I am part of her program. (Good and Bad some days) Linda S. Lee, School Food Service Administrator (Child Nutrition) Lumberton Public School District

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