With an exclusive world premiere on CMT, The Band Perry’s new video for “All Your Life,” from their Gold-certified album THE BAND PERRY has been revealed today, coinciding with the kick-off their Purveyors of Performance Tour. The video was directed by David McClister and features TBP as a vagabond troupe endlessly searching for a love to last “all your life.”

Beginning today, CMT will air CMT Premieres: The Band Perry – “All Your Life” on CMT, CMT Pure and CMT.com beginning at 9:00AM EST. The special will re-air on Tuesday (8/16) at 8:00AM EST and 10:30AM EST. The special programming includes a behind-the-scenes look and conversations with Kimberly, Neil and Reid Perry shot on location at a 750-acre farm just outside Nashville, TN. The CMT Top 20 Countdown will also feature the video August 19 – 21.

“This is a beautiful song that has the potential to be a smash across the board with its universal message. As is typical of The Band Perry, they’ve managed to combine rich harmonies and eclectic instrumentation with compelling lyrics that will absolutely steal your heart,” said Republic Nashville President Jimmy Harnen.

Washington Post pop music critic, Chris Richards recently referred to The Band Perry as “the best new band in Country” and profiled the many facets of the self-proclaimed “purveyors of performance.” The latest single certainly hits another note on the spectrum of emotions. While “All Your Life” is a ballad of love and longing, The Band Perry’s previous hits include the bubbly “Hip To My Heart,” the introspective “If I Die Young,” and the sassy cheatin’ anthem “You Lie.” Offering something for everyone, THE BAND PERRY was certified Gold just four months after the album’s release on Republic Nashville and is currently on track to reach Platinum status by the end of the year.

Also kicking off today, the band’s Purveyors of Performance Tour hits the road with a new look and feel inspired by their cinematic new video. The trek of approximately 75 dates will include their own headlining shows, support dates for Keith Urban, Reba and yet-to-be-announced dates with one of Country music’s major touring forces. The tour begins August 15, 2011 and will continue into 2012 with performances at theaters, arenas, amphitheaters and even stadiums!

Also in August, television performances by The Band Perry will be seen during CMA Music Festival: Country’s Night To Rock on ABC (8/14) and a Jimmy Kimmel Live! concert (8/17). Their Double-Platinum hit single, “If I Die Young,” which first reached #1 at Country radio in December, has now become a Top 40 hit and is receiving airplay on both VH1 and MTV.

To catch The Band Perry on their Purveyors of Performance Tour, visit their official website www.TheBandPerry.com to see if they are coming to an area near you.