Everything gets hotter when the sun goes down. But for those who don’t wear their shades at night, Kenny Chesney and Costa Del Mar sunglasses share a vision of how to heat things up in the daylight hours too, while also benefiting coastal conservation.
As Chesney might have sung it, Costa sells no shoes, no shirts — just sunglasses. But these aren’t just any sunglasses. The five handcrafted Kenny Chesney Limited Edition Costa sunglasses feature Chesney’s signature and unique hand-drawn artwork etched into each frame style, illustrating some of his favorite song lyrics and past tours. (His design work adorns the packaging too.) With a portion of each pair’s sales presented to the Coastal Conservation Association, they range from $149 to $249 and are available from www.CostaDelMar.com, various retailers and at Chesney’s shows.
“The relationship with Costa and what they stand for goes hand in hand with the music I make,” said the six-time CMA Awards winner, whose current BNA Records album Hemingway’s Whiskey features the No. 1 hits “The Boys of Fall,” “Live a Little” and “Somewhere With You.” “It’s important for all generations to be able to enjoy the ocean like I did.”
Costa agrees. “Our partnership with Kenny and Costa actually stretches back to late 2009, when Costa came onboard as the official partner to launch NoShoesRadio.com,” said Brett Palmer, President/CEO, AbiJack Management.
According to Palmer, Chesney mentioned at that time how he’d love to help design his own line of Costa sunglasses. Then, in 2010, Al Perkinson, Costa VP of Marketing, approached AbiJack and Chesney about that very idea. This led to talk of how to integrate Costa with Chesney’s 2011 tour. And now? They’re “Goin’ Coastal” together.
“What’s really cool is all our partnerships have happened organically,” said Chesney’s manager Clint Higham, President, Morris Artists Management. “None are forced.”
Word has spread through e-mail blasts, special tents set up at all of Chesney’s 2011 “Goin’ Coastal” tour stops and Facebook pages for both Chesney and Costa. All seems to be going swimmingly: At Tampa, Fla., one of the first dates of the tour, Costa sold more sunglasses than they ever have at a one-day event, according to Palmer. Plus, Perkinson noted, radio stations are giving away prize packs of tickets and Costas at each tour stop.
“We’re traditionally geared more toward men and toward fishing, and Kenny has helped broaden our audience to more women and more of a coastal lifestyle,” said Perkinson. “And we’re helping get him more into the conservation side of things. So I think it’s a real mutually beneficial partnership.”
*above article courtesy of CMA Close Up News Service
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