CMT has enlisted the help of superstar Sheryl Crow to serve as spokesperson for CMT’s pro-social initiative, CMT ONE COUNTRY, in conjunction with the 2011 CMT MUSIC AWARDS. As part of her role, Crow is featured in a Ladies’ Home Journal cover story highlighting her good works and volunteering spirit, including her work with CMT ONE COUNTRY partner Feeding America. In addition to the cover story, Crow will appear at the 2011 CMT MUSIC AWARDS and is featured in two videos nominated in the COLLABORATIVE VIDEO OF THE YEAR category. The June issue of Ladies’ Home Journal featuring Crow is on-stands beginning Tuesday, May 10.
“Country music has an incredibly loyal fan base,” Crow says in the cover story. “We want to encourage people to get involved not only where they live, but where they live emotionally, too.”
“CMT ONE COUNTRY has donated over $200,000 to charities in honor of the CMT MUSIC AWARDS since 2008, and we are pleased to have Sheryl Crow and Ladies Home Journal help propel our efforts into the national spotlight,” said Lucia Folk, senior director of public affairs, CMT.
The 2011 CMT MUSIC AWARDS are country music’s first fan-voted awards show. This year’s awards mark the 10th anniversary of the annual awards show, airing LIVE from Nashville on Wednesday, June 8 on CMT and CMT.com. For more information as it becomes available, follow CMT on Twitter (@FollowCMT) with hashtag #CMTAwards or become a fan of the CMT MUSIC AWARDS on Facebook.