Last spring, American Greetings Corporation (NYSE: AM) introduced greeting card enthusiasts to cards written and inspired by four-time GRAMMY winner, Taylor Swift. Over the past year the popular collection has grown and evolved as it continued to always find ways to add uniqueness to the card aisle. As the greeting card company and singer/songwriter celebrate the first anniversary of their partnership, a new line has been introduced to commemorate spring birthdays, friendship, and love.
The spring collection includes 28 designs and features the “handmade” format that was introduced for Valentine’s Day as well as all-new music cards. Highlighted by everything from paper tip-ons and photo corners that look as if an actual glossy photo is attached to the front of the card, these greetings capture the look and feel of cards that take hours to create. In addition to these personal touches, there are also six new music cards featuring several of Taylor’s hit songs, including “Love Story,” and “You Belong With Me.”
This latest collection is actually as special for the people who worked on it as it will be for the consumers who use it share their feelings with family and friends. Looking back at one year of collaboration and creativity, the American Greetings team has definitely love, love, loved every minute of the work that has gone into bringing this collection to life.
“Partnering with Taylor Swift has been an awesome experience. We all really appreciate the challenge that comes from bringing such an honest and authentic voice to the card aisle and continuing to make the product fresh and exciting,” states Lindsay Kalback, a member of “Team Taylor” at American Greetings. “As a group we want to top ourselves with each new line and the spring collection is a great example of that. The cards really use Taylor’s inspiration to capture a moment and allow you to tell that other person how amazing they are in a way that is personal and truly beautiful.”
The Taylor Swift spring greeting card collection can be found at select American Greetings retail partner locations stores nationwide. Those who enjoy sending e-cards can share Taylor Swift cards online from americangreetings.com. For more information, including store locations in your area, please visit www.corporate.americangreetings.com.