As part of the 40th anniversary festivities for CMA Music Festival, past attendees will be able to submit their event photographs online to create an on-going photo archive that fully documents the fan/artist connection that is the heart of the event. Submitted photos will be considered for use on CMA websites, publications, displays, exhibits, and more. 2011 CMA Music Festival will take place in Downtown Nashville, Thursday-Sunday, June 9-12.
For the first time, CMA will hold a contest on CMAfest.com with six submitted photos to be used as the artwork on the official event tickets. The contest will begin Feb. 17 and run through Mar. 7. Prizes will be awarded to submitting fans, including commemorative, framed 40th anniversary CMA Music Festival plaques with a ticket containing their photograph displayed for the top three photos; merchandise prize packs; and more. The Grand Prize winner will also receive two Gold Circle four-day tickets to the 2012 CMA Music Festival.
“Everyone that has attended CMA Music Festival in the past has taken hundreds of photos that captured their experience,” said Steve Moore, CMA Chief Executive Officer. “An event ticket containing one of these photos is a great way to celebrate our 40th anniversary while also providing a permanent souvenir to every ticketholder.”
CMA is hoping fans will submit a wide variety of photographs from the event, which started as Fan Fair® in 1972 at Nashville’s Municipal Auditorium; moved to the Tennessee State Fairgrounds in 1982; moved to its current home, Downtown Nashville, in 2001; and changed its name to CMA Music Festival in 2004, the same year it was first filmed for a network television special. In addition to artist performances and artist/fan meetings, CMA is hopeful that photos will be submitted that capture images of fans interacting with each other; recent events like the parade and celebrity sporting events; former events such as the Chuck Wagon Gang serving meals at the Fairgrounds or the “CMA Celebrity Close Up” sessions at the Ryman Auditorium; or the unexpected.
“It would be amazing if each photo chosen to be on the event ticket showcased a different aspect of the Festival at a different point in its history,” said Wendy Pearl, CMA Vice President of Corporate Communications and Executive Editor of CMA Close Up. “We are hoping this new Festival photo archive will be as complete as possible, showcasing the entire breadth of the event from 1972 onward, so that we can fully document this amazing and iconic event for all to see. CMA appreciates the fans and past attendees searching through their scrapbooks for photos to submit.”
For full contest rules and to submit photos, fans can visit CMAfest.com beginning Thursday, Feb. 17.
Trace Adkins, Jason Aldean, The Band Perry, Sheryl Crow, Lady Antebellum, Miranda Lambert, Martina McBride, Reba, Darius Rucker, Blake Shelton, and Keith Urban are the first performers who have been announced for 2011 CMA Music Festival. Additional talent will be announced soon.