Joe Nichols “The Shape I’m In” Music Video Takes A Different Direction

Photo ID’s (l-r):  Captain Ivan Castro, Petty Officer 1st Class Marcus Luttrell (retired), Trey Fanjoy, Joe Nichols and Captain Chad Fleming (retired).
When considering the direction for “The Shape I’m In” music video, Show Dog-Universal artist Joe Nichols decided he wanted to take it in a different direction than what might have been expected. The video treatment pays tribute to those in the military who were injured in battle, but are making the most of their lives. The video will world premiere on CMT Monday January 24th at 6:28 am ET.
 
“I have had an opportunity to perform for our troops stationed in the Middle East multiple times, and got just a small glimpse of what they deal with everyday,” Nichols explained. “I have also been working with Marcus Luttrell’s Boot Campaign and been inspired by his story.  So in a desire to want to do more with him and his efforts, we came up with the idea to connect the song’s lyric with what Marcus and Co. have been doing already – which is help soldiers get back into a normal life after returning home.”
 
The music video was directed by award winner Trey Fanjoy and features special appearances by Luttrell as well as Captain Chad Fleming (retired) and Captain Ivan Castro. Fleming lost his left leg in battle, but has finished 5K runs, Triathlons, a 360 mile bike ride from San Antonio to Dallas, another 460 mile ride from San Francisco to Los Angeles, the New York City Marathon in November of 2009 and most recently he completed The Army 10 miler in Washington, DC.
 
Castro was blinded by enemy fire, but four years after his injury he became the first blind graduate of the Maneuver Captain’s Career Course at Fort Benning, GA. In the past four years, Castro has completed 14 marathons, two triathlons, one 50-mile ultra marathon, a 400 mile bike ride across Europe and a climb up to Gray’s Peak (elevation of 14, 270 feet).
 
“Working on the video for ‘The Shape I’m In’ was nothing short of transformational for myself and the crew,” Fanjoy said. “I came into this project with the hope of creating something that would inspire viewers to rise up to the everyday challenges of their own lives. In the end, I came away with a shot of courage and perspective that was so profound that I’ll carry this experience with me for the rest of my life. I’m so grateful to Joe Nichols and the Lone Survivor Foundation for allowing me to be a part of something so special.” 
 
An extended version of the music video includes an additional message from former Navy Seal Luttrell and will be available at cmt.com, also on the 24th.  Luttrell is the author of the best selling book Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10 and the founder of the Lone Survivor Foundation. The video was made in partnership with the Foundation and The Boot Campaign.
 
“The Shape I’m In” is Nichols current Top 20 and climbing hit, and will be included on his first ever Greatest Hits release, set to street January 25th.  The CD features a total of four #1 hits and eight Top 10’s, including Nichols’ three week #1 hit “Gimmie That Girl,” which was the second most played song of 2010.
 
For more information on the Lone Survivor Foundation please visit www.LoneSurvivorFoundation.org and for the Boot Campaign, go to www.bootcampaign.com.
 
For all things Joe Nichols, please visit his official website www.JoeNichols.com.