General Mills’ Hamburger Helper is partnering with Grammy Award-winning singer, songwriter and actor Tim McGraw to help Feeding America deliver millions of meals to local food banks through the Show Your Helping Hand campaign.
“It’s hard to believe that one in six people struggles with not having enough food,” said Tim McGraw. “That’s why I’m proud to be involved in this effort to help Feeding America deliver millions of meals to local food banks. If we all show a helping hand, together we can make a difference in the fight against hunger.”
Fans can support the campaign by submitting codes from specially marked boxes of Hamburger Helper online at www.showyourhelpinghand.com or by logging on to donate funds directly. Hamburger Helper has already donated $525,000 and will donate up to $100,000 more based on code redemptions. Hamburger Helper will donate 17 cents for each code that is redeemed – enough for Feeding America to deliver one meal to a local food bank.
According to Feeding America, approximately 5.7 million different people receive emergency food assistance from the Feeding America system in any given week. McGraw will lend his voice to the campaign in the form of a Public Service Announcement, which will be distributed nationwide this month to raise awareness about the national issue of hunger.
“Right now 49 million Americans are at the risk of hunger and the need for emergency food is higher than it has ever been before,” explained Vicki B. Escarra, president and CEO, Feeding America, the nation’s leading domestic hunger-relief charity. “We are grateful for Tim’s support and hope that it will inspire others to contribute to those in need.”
Hamburger Helper is proud to initiate such a meaningful hunger relief initiative for the second consecutive year. “We are honored that Tim McGraw is lending his voice to Show Your Helping Hand – a truly dynamic part of our partnership with Feeding America and our national commitment to fighting hunger,” said Peter McDonald, Vice President, General Mills. “This program has the power to make a difference for those facing the issue of hunger in America, and everyone can have a part in this important effort.”
To learn more about the Show Your Helping Hand campaign and to track campaign donation progress, visit www.showyourhelpinghand.com .