Carrie Underwood is the new ambassador for Olay. The 27-year-old, Grammy award-winning artist amplifies a positive message for a new generation of women to challenge their own skin’s possibilities with the latest advances in skincare from Olay as part of the brand’s “Challenge What’s Possible” campaign.
In her new role with Olay, Carrie will also represent a line of skincare products for the brand. The campaign is scheduled to debut in early 2011.
“We are thrilled that someone as inspirational as Carrie has joined Olay,” said Joe Arcuri, Vice President for North America, Procter & Gamble Beauty. “Carrie epitomizes Olay’s mission to challenge possibilities and encourage a new generation of women to learn about skincare and make a noticeable impact on their skin’s appearance.”
“With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family,” said Will Chung, Olay Business Manager for Canada. “Through all her success, Carrie remains grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future.”
“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Carrie said. “As a little girl I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skincare products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs and feels deeply personal to me.”
Olay is also a proud sponsor of Carrie’s “Play On Tour” this fall with shows in cities throughout the U.S. and Canada from September to December 2010. For a complete list of tour dates, please visit Underwood’s official site: www.carrieunderwoodofficial.com