ACM Lifting Lives Announces September Theme "My Cause – Country Beats Cancer"

ACM Lifting Lives announced that the September theme for its monthly “My Cause” web feature is “Country Beats Cancer.” The web feature, which launched in August 2010, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
At the ACM Awards last April, ACM Lifting Lives converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the “My Cause” web feature on, with new monthly features grouping artists and causes by theme.

This month, “My Cause: Country Beats Cancer” is highlighting causes that advance the fight against cancer. Donations can be made to each charity using a donate link available with each video. Below are the artists and causes included in the September “Country Beats Cancer” feature.

September: “Country Beats Cancer”
Randy Houser – St. Jude
Toby Keith – Stand Up To Cancer (SU2C)
Lonestar – St. Jude
David Nail – Payton Wright Foundation
Blake Shelton – St. Jude

A new “My Cause” theme, including more artists and charities will be announced in October.