CMA Music Festival hit an all-time record in 2010 selling out each night at LP Field, the venue for the nightly star-packed concerts, sending a strong message that Music City is in fact open for business following the devastating floods in May.
“This news is terrific for our community, our industry, and the artists who gave freely of their time over the past week to make CMA Music Festival the biggest and best event since it started as Fan Fair in 1972,” said Steve Moore, Chairman of the CMA Board of Directors. “After all we have been through, and all the hard work everyone contributed to getting the venues and businesses ready for our fans, this is a huge win for everyone who cares about Music City. This community needed a big win and we got it.”
With the unprecedented sell out, the Festival experienced a 16.7 percent increase in attendance at LP Field including four-day ticket packages, promotional and single night tickets with an average nightly attendance topping 49,000.
The increase was felt throughout the Festival with record numbers in all the free zones, public events, and concert venues including Riverfront Park, which experienced a daily increase of 6.4 percent over 2009, when the area was opened to the public for the first time.
Estimated daily attendance throughout the Festival in 2010 was 65,000 compared to 56,000 in 2009.
“The impact of this year’s CMA Music Festival is more significant than ever because of its timing following the flood,” said Butch Spyridon, President of the Nashville Convention & Visitors Bureau. “The fact that this was the biggest and best CMA Fest in Nashville’s history is icing on the cake. It’s proof positive that Nashville is back!”
“Months of preparation and planning certainly paid off in the safe flow of pedestrian and vehicle traffic in downtown Nashville throughout the CMA Music Festival,” said MNPD Special Events Coordinator Lieutenant David Corman. “These are some of the largest crowds we’ve ever experienced and we are pleased the Music Festival ran virtually without incident.”
2011 CMA Music Festival will take place Thursday through Sunday, June 9-12, in downtown Nashville. Current four-day ticket holders will have the opportunity to purchase tickets in July. A national ticket on-sale date and pre-sale opportunity for members of CMA’s social networks will take place following the renewals for 2010 ticket holders.