Rodney Atkins Partners With Kraft For A Summer Campaign

Rodney Atkins whose hits include “Watching You” and “Cleaning This Gun (Come On In Boy),” has a reputation for songs about fatherhood. Now he is embarking on a new venture with a popular food brand that is common in many households.

Rodney has partnered with Kraft to aid its summer campaign for Velveeta Shells & Cheese. Atkins penned a song “Get Together” for this venture and commercials will start airing in May. Velveeta also plans to set itself up as a “side dish” at Rodney’s shows, sponsoring a Side Shack that allows people to sing alongside Rodney on an interactive screen.

“Although I spend a lot of time on the road, I’m a regular guy — a husband and a dad — and there is nothing I enjoy more than spending time with my family and friends over a good meal,” Rodney says. “I’m excited to team up with Velveeta Shells & Cheese to encourage folks to ‘get together’ and to enjoy some good food and good music this summer.”